WOW Bikes

Compliments of the hotel

For travellers, a great way to see any city is by bicycle and in London, your most accessible option is a Boris Bike – quite heavy and not so easy on the eye. Thus, W London, is offering six new options for their guests to discover the city in style. Cult London designer, Benedict Radcliffe has head up the mission, customising his very own and collaborating with Paloma Faith, Ron Arad, Natasha Law, Alice Temperly and Patrick Cox to create theirs. Each bike has been designed with the utmost consideration; combining a piece of each artist as well as featuring a special “useful” benefit.

Gobble cookies and cakes or make yourself a cup of coffee on Cox’s, or if you like to party on-the-go, we suggest Law’s bar on a bike – the best drink on two-wheels! Speaking of which, who needs them? Arad’s features two stunning steel designs that makes your head tilt in wonder and question its practicality. The bikes are at the hotel guest’s convenience until October 29, when they’ll go to the winners of an online auction. If you’re a winning bidder, you’ll also be helping a great cause, as all funds are going to Elton John’s AIDS Foundation. Ideally, though, the bicycles would become a permanent feature of W London, where guests could come and ride whenever they please.