Mix it up

When it launches later this year, Austin cooperative in.gredients promises to be the USA’s first packaging-free and zero waste store. Taking up the eco-baton from initiatives including London’s Unpackaged, in.gredients provides organic, natural produce in just the right quantities and with no new packaging.

This focus on precycling “the art of avoiding waste at the creation stage, rather than later recycling” means in.gredients shoppers who rock up with their old, pre-weighed containers can take home exactly what they need. As well as saving money on built-in packaging costs, in.gredients customers have the chance to give a portion of their total spend to charity. Billed as a ‘collaboration between business, community and consumers’ and currently looking for investment, the beauty of in.gredients lies in its simplicity. It’s a sure-fire recipe for success.