The yak that gives back

Love the softest yak hair, but just can’t abide those coarser fibres? Well fret no more, as social enterprise Shokay has done the hard work for you – painstakingly hand-combing and sorting the finest down from majestic Himalayan yaks. A product of the Harvard Business Plan Contest, Shokay enables Tibetan herders to earn a sustainable

living that fits neatly with their traditional lifestyle – meaning Shokay’s clothes, accessories and homewares deliver a doubly warm and fuzzy feeling. At an annual rate of 100g of down per animal, it takes 3-5 yaks to create just one sweater. Which makes Shokay products very exclusive indeed.