A chair, a birdhouse, a picture frame and a lamp shade – and you thought you’d only get a stroller. Up-and-coming pramsters Joolz give their packaging a second life by printing instructions to assemble the cardboard into various other items. While having the instructions on the box saves paper, it’s also more visible for those who don’t usually follow those how-to sheets. Ahem-hem.
Born in 2005, Joolz is the brainchild of creative director Emile Kuenen. The start-up echoes Kuenen’s passionate and enthusiastic ethos to create a positive experience for parent and rug rat – striving to make the world a bit better, healthier or just more fun. Do you have an idea of what else their clever reusable packaging could be? Joolz are more than happy to hear them.